Last week we create an original recipe for Key Lime Pudding Cake. I know it's original because I created it willy nilly to satisfy a late night craving for something using key lime juice I had. It's been a hit, getting good social attention and it's gosh darn good.
Try a Google search for “key lime pudding cake” however and we're no where to be found. Even trying a search for “key lime pudding cake recipeland” (our site name) and get everything other than a direct link to the recipe.
“Hazelnut meal recipes” from our site. Huh?
More disturbing we start seeing:
Hey that's the recipe description that I wrote myself, creative works that is. At least that's what the user would want to find. However that's some site that scraped and repackaged our creative work. Now why would that appear instead of a direct link to the actual recipe? Certainly not to improve the user experience.
Recipe - Ask.com
Uh. No need to click here, it's link bait using our own content.
More link spam using our legitimate site as link bait.
Boy, Panda really loves link bait. I guess it creates more page views. You gotta love the correct grammar here: “Are you looking to make Recipe for Key Lime Cake”. Gee that's obviously not machine generated.
But there's more:
More link bait, using our own brand some more.
Holy moses. Our site is so popular not only ask.com is scooping us it's World News.
I guess there's no “Key lime pudding cake recipeland” matches so maybe the user would like to make a poppy seed cake instead?
Perhaps if the user typed in “recipeland” they don't want to even see recipes from RecipeLand?
How about chocolate. The user searched for key lime from recipeland but maybe they'd rather be presented with chocolate pudding cakes instead.
Hmm, still no clicks from that user looking for an actual recipe that matches “key lime pudding cake recipeland”, let's show them yet another site that republishes shallow versions of our content or mentions our site name.
Huh? Seems there's no results left, the next result offers of all things “oily fish”
It's obvious these sites remain unaffect by Google's Panda algorithm. It's easy to see why. Panda loves shallow content.
Our actual content isn't worthy, but there's literally thousands of sites that find republishing our BRAND that we've been building over decade is worthy of mention. It's just not worthy of sending the user to the page they really want to see.
No where in the top 100 results can you find the actual recipe that the user is looking for.
Since it's nearly impossible to find directly using Google here it is:
Key Lime Pudding Cake
Fortunately or maybe unfortunately the Panda is an endangered species. Busy beavers I guess are only cute to Canadians. No wonder Canada-US relations are at an all time low.
(This article needs editing and formatting, sorry it's a bit rough and off the 'cuf and contains lots of typos).