Jamie Oliver, celebrity chef and author, announced today that he will take his “Ministry of Food” plan to Australia. “Ministry of Food” is the British and Australian version of the “Food Revolution” concept.
Oliver’s announcement follows the recent refusal of his offer to help improve the food that Los Angeles students are eating and filming a new season of “Food Revolution" in the Los Angeles Unified School district.
This will be a follow up campaign to his original “Ministry of Food” movement that was implemented throughout his native England.
According to Reuters, the Australian government pledged yesterday to give up to $2.5 million to the campaign over 4 years.
Oliver’s decision to bring “Ministry of Food” to Australia is in response to the news that 61.4% of adults and 25% of children in Australia are overweight or obese.
Oliver believes that when people know how to cook, they can change how they eat.
The “Ministry of Food Australia” campaign will focus on teaching cooking skills and using fresh ingredients. It will start out in Queensland, Australia.