The Cost of Convenience


by Mark R. Vogel

The other day I hopped over to a well known pancake chain for a serious pig-out session. I ordered pancakes, an egg, sausage, hash browns, toast, coffee & OJ.

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Thirty-five minutes later when the food finally arrived, they forgot my toast, my OJ, and never brought me syrup for the pancakes. The sausage was room temperature and my egg was more over-difficult than over-easy.

I had to wait an inordinate amount of time and pay $10 for a mediocre meal which tried my patience. This scenario is reenacted countless times every day for legions of hungry patrons.

Billions of dollars a year is spent on run-of-the-mill, day-to-day eateries, churning out uninspired food and lackluster service. Why? Because it's convenient.

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There are two types of people in this world; those that like to cook and those that don't. People who like to cook actually enjoy the process of cooking. Much like an artist, it's not just about the finished product but the successive steps as well.

These people often find cooking relaxing and don't mind spending hours on a Sunday afternoon concocting an elaborate meal. Conversely, many people experience cooking as a time-consuming, tedious, arduous chore.

They may love to eat but take no pleasure in food preparation. Some folks like to cook but just simply don't have the time.

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For them cooking is one more task sapping time and energy out of their already busy schedule. Work, school, kids, and other commitments preclude them from spending two hours in the kitchen every night.

Common sense would dictate that individuals partaking in a cooking class would relish cooking. Not always so. It's interesting how many non-cooks pop up in the cooking classes I teach.

(By non-cook I don't mean people who like to cook but lack the skills, but people who dislike cooking and seek short-cuts to avoid it). The uninspired cooks always end up revealing themselves by their questions.

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